EXECUTIVE LEADERSHIP TEAM
Chief Executive Officer
Greg Smith
CEO since July 2021, Greg has extensive experience in growing international markets and omni-channel businesses, as well as leading and nurturing large teams, through roles with Icebreaker Merino Clothing and Michael Hill International.
Greg’s responsibilities include company strategy, execution and opportunities, while also creating a high-performing culture and enhancing our existing capability.
Chief Financial Officer
Mandy Tomkins-Dancey
Mandy started with Bremworth in March 2024, bringing with her in-depth experience gained over the past 27 years in senior finance roles in global manufacturing and distribution companies in New Zealand, Australia and the USA.
In her role as CFO, Mandy provides oversight over all aspects of our finance and administration functions while also supporting Bremworth with the strategic financial guidance we need to grow.
Chief Operating Officer
Nicola Simpson
Nicola joined Bremworth in February 2024 as COO, with overall responsibility for all aspects of our supply, planning, manufacturing, health and safety and people, and to create alignment and focus across all these disciplines.
Nicola was previously COO at Icebreaker Merino Clothing and, more recently, held senior roles at TVNZ and Fletcher Building.
Chief Brand and Product Officer
Rochelle Flint
Rochelle has, at various times since joining Bremworth in April 2014, been responsible for marketing, sales and product development.
With her appointment to her new role of Chief Brand and Product Officer in June 2024, Rochelle now has overall responsibility for brand, product and sustainability.
General Manager Global Sales
Dean Chandler
Dean joined Bremworth in June 2013 in sales, before going on to lead our Australasian carpet sales operations.
Dean currently has overall responsibility for all revenue and sales service functions following his appointment as GM Global Sales in June 2024.
General Manager Elco Direct
Shane Eades
GM Elco Direct since August 2016, Shane has overall responsibility for the Elco Direct farm gate wool procurement business.
Shane joined Elco Direct in June 1992 as manager of the Elco Direct Raetihi branch.
