Our wool is 100% grown in New Zealand. It's the perfect environment for sheep to thrive and deliver beautifully clean, white fibres to allow us to achieve better colour clarity in our final products.
Getting the wool specification right is critical to ensure we deliver a beautifully designed product that’s soft to touch yet high performing on the floor. For example, if the fibre is too short for the product design it is likely to excessively fluff and pill once installed in your home.
Over the last 60+ years we’ve fine-tuned exacting wool specifications for colour, length and thickness by product to strike the perfect balance between delivering you optimum softness, design and overall performance on the floor.