OUR WOOL

Our wool is 100% grown in New Zealand. It's the perfect environment for sheep to thrive and deliver beautifully clean, white fibres to allow us to achieve colour clarity in our final products.

Getting the wool specification right is critical to ensure we deliver a beautifully designed product that’s soft to touch yet high performing on the floor. For example, if the fibre is too short for the product design it is likely to excessively fluff and pill once installed in your home. 

Over the last 60+ years we’ve fine-tuned exacting wool specifications for colour, length and thickness by product to strike the perfect balance between delivering you optimum softness, design and overall performance on the floor.

6 REASONS TO EMBRACE WOOL

NATURAL ODOUR CONTROL

The unique properties of wool can resist odours and help control moisture.


HYPO-ALLERGENIC GENIUS

Wool fibres are not linked to allergic reactions.

FIRE-SAFETY FIRST

Unlike synthetic carpet, wool is naturally fire resistant, and offers a much greater level of fire safety than other fibres.

NATURAL INSULATOR

Wool carpets naturally improve a room's warmth and acoustics, helping your home stay quieter and cosier.

MODERN FAMILY PROOF

Naturally durable, stain-resistant and easy to clean, our Bremworth wool carpets work hard for whatever modern life throws at them.


100% RENEWABLE

Wool fibres are 100% natural, biodegradable and renewable meaning that they are able to regrow and replace (well, as fast as sheep can grow).

Blog posts

Partner With Nature

Partner With Nature

Wool is an incredible fibre gifted to us by nature. It is grown right here on our doorstep and is the reason we are able to create an extensive ra...

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Innovating with strong wool

Innovating with strong wool

We had the privilege of helping engage the designers of tomorrow by supporting Auckland University of Technology's Shear Wool paper, which is centr...

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