Te Aroha collection: active mineral tones and sumptuous texture for home and heart
Our new collection, Te Aroha, pays homage to the rural Waikato town with a name that means ‘love flowing inwards’.
Inspired by its romantic origin stories and geothermal identity, our Te Aroha collection features a sumptuous cut pile and active mineral palette.
Crafted in felted NZ wool for softness and durability, this collection provides a bold and immersive surface – perfect to sink your feet into.
Eight mineral tones of Te Aroha
Inspired by the unique landscape and geology of Te Aroha, this palette showcases the range of tones found in nature.
With dramatic bold and calming neutral options, find your statement wool rugs and wall-to-wall carpets in this collection:
 |
BRASS
|
|
BRONZE
|
 |
 |
COPPER |
| KAIMAI |
 |
 |
KOHU |
| LIMESTONE |
 |
 |
MINT |
| MUSHROOM |
 |
 |
ORCHID |
| TEA TREE |
 |
Soft as the mist, enduring as the land
Te Aroha is a cut pile fabrication crafted with felted 100% New Zealand wool, woven into loops and then cut to create this texture:
This type of wool rug provides the very best of both luxury and durability. By twisting the fibres, we create resistance to crushing and matting.
Coupled with the natural resilience of NZ wool, this makes Te Aroha rugs and carpets the perfect choice for high-traffic and living areas.
Bremworth’s NZ wool carpets and rugs are naturally:
- Durable
- Stain-resistant
- Hypoallergenic
- Fire-resistant
- Warm
- Sound absorbing
This collection envelops you in deep, immersive comfort, reminiscent of Te Aroha’s mineral-rich spas. Experience it yourself at one of our showrooms or order your free samples.
Te Aroha placement inspiration
Placing your Te Aroha rug in a living area or entryway creates a focal point in open-plan areas.
Choose a more neutral tone for a more serene and timeless aesthetic, pairing perfectly with coastal views and lighter linen surfaces:
Te Aroha in Brass
The darker shades of Te Aroha bring a dramatic flair to your space, creating intimacy and intrigue. Incorporate dimmable lights and dark greenery for a sophisticated, cosy look:
Inspired by Te Aroha?
Browse the Te Aroha rug collection, carpet collection or book your consultation to experience this sumptuous range and choose the perfect tone and size for your space.