BECAUSE IT IS ESSENTIALLY PLASTIC.
The average kiwi home that is carpeted in synthetics is similar to having 22,000 plastic bags on the floor by weight*. Today, the long-term dangers posed by plastics are becoming clear. It’s a global problem and there’s growing awareness that plastic comes in many forms. In our homes this includes textiles, clothing, furniture, curtains and carpet. Change is needed.
Concern is rising about microplastics in our homes, in our food chain and in the environment.
We believe that the best way to limit our impact of plastic pollution is to stop producing it and that is what we are doing.
Change feels good.
*Based on 110m2 of 40oz synthetic carpet.