BECAUSE IT IS ESSENTIALLY PLASTIC.
The average kiwi home that is carpeted in synthetics is similar to having 22,000 plastic bags on the floor by weight. Today, the long-term dangers posed by plastics are becoming clear. It’s a global problem and there’s growing awareness that plastic comes in many forms, from homewares, to clothing. Microplastics have been identified in the food we consume and in the air we breathe. The flooring industry is contributing to plastic production and it’s obvious to us that change is needed.
We believe that the best way to limit our impact of plastic pollution is to stop producing it and that is what we are doing.
Change feels good.